Reuben's Brewery Party On IPA Non-Alcoholic Beer

“Many NA beers are dealcoholized and exposed to stress twice,” said Adam Robbings, Co-Founder of Reuben’s Brews. “We wanted to create NA beers that taste like beer because they’re brewed like beer. Party On uses a rare yeast for fermentation, is pasteurized once, and uses advanced hop products to deliver a bright, fresh flav

Jumping into the world of non-alcoholic beer was not a decision reached lightly. It did not happen overnight; Reuben’s Brews has been working on this for a long time—learning, experimenting, developing, and learning some more. It took years to create a product the brewery was willing to stand behind.

Brewing non-alcoholic beer is more difficult than some folks might imagine. When an esteemed craft brewery, with a well-earned reputation, creates a non-alcoholic beer, it is putting more than its name on the label: it’s putting its reputation on the line. This past July, when most people didn’t know Reuben’s Brews was even considering NA beers, the company earned a gold medal from the U.S. Open Beer Championship for its Party On Gold. That helped further convince the brewery that it was doing something right. Reuben’s is now willing to let the world know about its NA beer program. 

or that lasts.”