New London First Light

Founded in 2023, Cheeky and Dry is the sassiest non-alcoholic bottle shop you'll find—and for good reason. We boast one of the largest, expertly curated collections of alcohol-free beverages in the world, tailored for every possible occasion.

Our philosophy? Quality over quantity, kindness over conventional, and a dash of irreverence for good measure. We are a proudly women-owned small business committed to bringing you unique products that scream inclusivity and mindful consumption—all while helping you ditch the booze without losing the fun.